Thursday, June 18, 2009

Eva Mendes Gets Saucy For Two New Calvin Klein Ad Campaigns

Last September, Eva Mendes caused quite a stir after she appeared all nekkid and stuff in a commercial for the Calvin Klein fragrance Secret Obsession. And now … Eva is back for more CK hawtness. Mendes is featured in new promo ad campaigns for both Calvin Klein Jeans and Calvin Klein Underwear (she is coupled up with model Jamie Dornan for the undies promo ad). Here is our first look at Eva Mendes’s new promo ad for Calvin Klein Jeans:


Calvin Klein Jeans was singled out by the media on Tuesday for its provocative billboard at the corner of Houston and Lafayette streets in Manhattan, which show a seminude threesome. It’s the kind of media attention the brand thrives on, but soon it will be out with the old ads and in with the new — and for fall, the campaign includes actress Eva Mendes and Jamie Dornan. Steven Klein shot the duo in, true to form, racy new black-and-white images for Jeans and Calvin Klein Underwear. In addition to billboards, there will be Jeans ad inserts in the August issues of Lucky, Elle and GQ, and the September issue of Vanity Fair, as well as cover gatefolds in W, Nylon, Details and Interview. For women and men’s underwear, four-page ad units will run in In Style and GQ. Mendes has developed close ties to the company, adding the new Underwear and Jeans campaigns to her work in Calvin Klein Secret Obsession and the current Underwear campaign. Dornan has worked with the brand for years, previously alongside Natalia Vodianova in fall 2004 and Kate Moss in fall 2006. He’s also in the new Calvin Klein white label ads, with model Edita.

Ohhhh … Ms. Mendes is lookin’ caliente in this photo. But she’s lookin’ caliente-er in the sexy Calvin Klein Underwear ad with Jamie Dornan. After the jump, check it out …


I had to rotate the photo so that y’all could get the full effect (the image would’ve been smaller if posted horizontally). But, if you really wanna, you can turn your head sideways to see the photo as it was meant to be seen. Whatever you do, I’m sure all y’all will find something to enjoy about this second photo. OhLaLaMag provides a few more photos that feature Jamie more prominently:


Eva looks hawt, Jamie looks hawt … mission: accomplished Calvin Klein!

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